The marketing and promotional campaign for the Super Mario movie

 As of my knowledge cutoff date of September 2021, details about the marketing and promotional campaign for the Super Mario movie have not been released yet. However, it is likely that the marketing campaign will focus on generating interest and excitement among fans of the Super Mario franchise, as well as casual moviegoers who may not be as familiar with the games.

The marketing campaign may include teaser trailers, posters, social media promotions, and interviews with the cast and crew. There may also be tie-in promotions with other brands and products, such as merchandise or video games.

Given the popularity of the Super Mario franchise, it is likely that the marketing campaign will be highly visible and widespread, with a particular focus on reaching younger audiences. The involvement of Illumination Entertainment and the high-profile cast may also generate interest and attention from moviegoers who may not be as familiar with the games.

It is worth noting that the COVID-19 pandemic may also impact the marketing and promotional campaign for the movie, as theaters may still be operating at reduced capacity or be closed altogether in some regions. This could lead to a shift in focus towards online and digital promotions, rather than traditional movie theater ads.